Go to the original article for details.
Some pretty good insights into how page-load speeds on mobile impact user behavior.
MY NOTES:
Google commissioned 55 and Deloitte to look at mobile page load speeds for 37 leading European and American brand sites across four verticals: retail, luxury, travel, and lead generation (for example health insurance). The study showed there are significant benefits for brands in speeding up their mobile sites.
1. Faster sites mean more customers will reach checkout.
2. Faster sites encourage people to stay longer and purchase more.
A 0.1 seconds improvement of mobile site speed increases retail conversion rates by 8.4% and the average order value grew by 9.4%
3. Faster sites have lower bounce rates.
One in five retail sites studied saw their homepage bounce rates improve by 0.6%. The results were even more profound for the lead generation brands studied, where a mobile speed improvement of just 0.1 second for an informational page decreased bounce rate by 8.3% for 1 in 2 lead generation sites.
TAKEAWAYS:
Track your page load speeds and link them to your analytics to determine the impact that load times have on your bottom line.
If it makes sense economically, encourage your senior leadership to make mobile speed and site speed a priority and allocate the necessary resources.